Shape 1 of 3
Find the thread: every engagement starts here.
A hands-on audit of your funnel, attribution and AI-search presence. It ends in a prioritized fix list, ranked by what each change is worth.
Who is it for?
If pipeline has stopped doing what the plan says and nobody can say exactly why, start here.
Not aimed at
A queue of tickets. Every engagement is a fixed scope with a result it is meant to move.
What do you get?
A prioritized fix list: every finding, what fixing it is worth to pipeline, and the effort it takes.
Handoff
You keep everything, documented, so your team can run it after we step back.
What the diagnostic hands you
Illustrative layout. Not client data.
- 1MeasurementDemo requests reach the CRM with no source attached
- 2AI searchAI answers for your category cite two competitors, not you
- 3PaidBudget weighted to search terms that never become pipeline
- 4WebsiteThe demo path sits two clicks below the pages buyers land on
- 5ReportingThe board deck counts leads, not pipeline created
What the audit covers
Pipeline diagnosis
Where deals stall, and what that costs you
Attribution and measurement
GA4, Google Tag Manager, HubSpot
AI search visibility
ChatGPT, Perplexity, Google AI Overviews
How does it run?
Hands-on, in your own data. The recommendation comes last, once I have seen what is actually broken.
Look
I work through your funnel, your attribution and your AI-search presence hands-on, in the data itself.
Find
I find where deals stall, and what each stall costs you.
Rank
Every finding goes on one list, ranked by what fixing it is worth.
Recommend
You get the list, and my read on which shape of engagement fits what it found.
Where it sits
Diagnostic Sprint. Every engagement starts here
Find the thread
A hands-on audit of your funnel, attribution and AI-search presence. It ends in a prioritized fix list, ranked by what each change is worth.
For a transactionExecution Project. Scoped from the fix list
Pull it tight
Fixed-scope execution of the fixes that matter: positioning, AI search (GEO and AEO), content, paid acquisition, the website, and the measurement that proves pipeline.
Embedded team. When you want us to stay
Keep it tight
Ongoing, on a fixed, project-based scope. Direct access to the team, and reporting a board can read.
Has he done this before?
Every case file starts where a diagnosis starts: what was stalling.
Questions
- What does the diagnostic look at?
- Your funnel, your attribution and your AI-search presence, hands-on. It ends in a prioritized fix list, ranked by what each change is worth.
- What happens after it?
- I recommend a shape of engagement based on what the diagnosis found. If the fixes are worth doing, the next step is an Execution Project, scoped from the fix list. Either way, you keep the list.
- How is it priced?
- Fixed, project-based scope.
- Who does the work?
- I lead every engagement. For specific jobs I bring in specialists I have worked with for years, so the work keeps moving and nothing depends on one person being available.
- What happens to my data?
- Training and data collection are off with every AI provider we use. Sensitive analysis runs on hardware we own. Clients are anonymized on this site.
Start with an email.
Tell me what is stalling. I will tell you plainly whether I am the right person to fix it.
Local business? I still take a few of those too. Email me.