Exhibit A
$100 to $190
per lead in paid acquisition, down from $800
That number was never the goal. Pipeline was, and cheaper leads only matter if they turn into it.
For the person who was told to talk to Aaron
You’ve had agencies.They sold you activity.Not pipeline.
I diagnose what’s actually broken and fix it, hands-on.
Aaron Browne-MooreGrowth operator for B2B software. I find what’s stalling pipeline and fix it.
Out of all that activity, one thread turns into pipeline. I find it and pull it tight.
The short answers
What people ask before they email, in the order they ask it. I take on a project only when it fits my current workload, so every client I already work with keeps getting my best work. If yours fits, let’s get started.
- 1Is this aimed at me?If you sell B2B software and pipeline has stalled, yes.
- 2Is he senior and real?Doing this work since 2014. He leads every engagement.
- 3Has he fixed this before?Yes. Five results, each with its source.
- 4What would working together look like?A diagnosis first, then the fixes it ranks.
- 5What does my CFO need to see?Fixed, project-based scope.
- 6Anything else before I email?Six answers, then ask your own.
About four minutes to read the whole file. Forward it to your CEO
Is this aimed at me?
Yes, if you lead marketing or the company at a growth-stage B2B software business and pipeline has stopped doing what the plan says. PE-backed and lender-watched teams included.
Not aimed at
A queue of tickets. Every engagement is a fixed scope with a result it is meant to move.
You will recognize at least one of these.
- Pipeline has flattened, and a board or an operating partner wants to know why.
- AI Overviews and ChatGPT now answer the questions your content used to rank for.
- You have paid for reports full of activity and still cannot say which programs create pipeline.
- The website looks fine. It does not turn the right visitors into sales conversations.
Is he senior and real?
I have been doing this work since 2014. I lead every engagement. For specific jobs I bring in specialists I have worked with for years, so the work keeps moving and nothing depends on one person being available.
Since 2014
Twelve years of growth work for B2B software.
Aaron Browne-Moore
Leads every engagement
- Operator
- Aaron Browne-Moore
- Role
- Growth operator for B2B software
- Doing this work since
- 2014, twelve years
- Entity
- Valyou LLC, Oregon
- Based
- Oregon. Remote-first, US teams
- Capacity
- Projects that fit my current workload
What I can take off your plate
- Pipeline diagnosisWhere deals stall, and what that costs you
- Attribution and measurementGA4, Google Tag Manager, HubSpot
- AI search visibilityChatGPT, Perplexity, Google AI Overviews
- Paid acquisitionGoogle, LinkedIn, Meta and more
- Websites built as growth systemsAstro, headless, WordPress
Has he fixed this before?
Here is the record. Each number carries where it came from, because a number without a source is a claim.
Names
Clients are anonymized on this site. Where a result came from an in-house role, the exhibit says so.
Exhibit B
4.5x
qualified leads
Global Fortune 2000 cybersecurity company. I led the team that rebuilt the site off Webflow onto custom WordPress. In-house role.
- 5x time on site
- +50% SEO traffic
- 30+ integrations
Exhibit C
10x
clicks on research content
B2B software company. Research content its buyers actually read.
Exhibit D
10x
organic pipeline and organic traffic
B2B software company. Organic pipeline and organic traffic, both up tenfold.
Exhibit E
- 71%qualified-lead growth
- 50xAI-search traffic
B2B cybersecurity client, anonymized.
The case files
- CybersecurityCybersecurity growth systemTrust-led conversion for a security buyer who is skeptical by trade.
- Data securityGlobal cybersecurity platform rebuildOff Webflow onto custom WordPress, built around qualified leads.4.5x
- Threat intelligenceThreat-intel analytics engineResearch content that governments and security teams read.
- Marketing operationsMarketing operating systemA reusable growth system a team can run without me in the room.
- Healthcare charityAuction engine for a hospital charityWine and experiences, sold to fund children’s medical bills.+28%
What would working together look like?
Diagnosis first. I don’t recommend a shape of engagement until I have seen what is actually broken.
Handoff
When I step back, you keep everything, documented, so your team can run it without me.
Every engagement starts here
Diagnostic Sprint
A hands-on audit of your funnel, attribution and AI-search presence. It ends in a prioritized fix list, ranked by what each change is worth.
Scoped from the fix list
Execution Project
Fixed-scope execution of the fixes that matter: positioning, AI search (GEO and AEO), content, paid acquisition, the website, and the measurement that proves pipeline.
When you want me to stay
Embedded Operator
Ongoing, on a fixed monthly scope. Direct access to me, and reporting a board can read.
What the diagnostic hands you
Illustrative layout. Not client data.
- 1MeasurementDemo requests reach the CRM with no source attached
- 2AI searchAI answers for your category cite two competitors, not you
- 3PaidBudget weighted to search terms that never become pipeline
- 4WebsiteThe demo path sits two clicks below the pages buyers land on
- 5ReportingThe board deck counts leads, not pipeline created
What does my CFO need to see?
The diligence answers, on one sheet. It is written to be forwarded as it is.
Numbers
There are no prices on this page on purpose. Scope is fixed per project and set after the diagnosis.
- Entity
- Valyou LLC, an Oregon company. Doing this work since 2014.
- Pricing
- Fixed, project-based scope. Scope is set after the diagnosis, not before it.
- References
- On request.
- Security review
- Yes. Vendor security reviews are welcome.
- AI and data
- Training and data collection are off with every AI provider I use. Sensitive analysis runs on hardware I own.
- Confidentiality
- Clients are anonymized on this site.
- Who does the work
- I lead every engagement. For specific jobs I bring in specialists I have worked with for years, so the work keeps moving and nothing depends on one person being available.
- Handoff
- You keep everything, documented, so your team can run it after I step back.
Valyou LLC, Oregon. [email protected]
Forward this sheetAnything else before I email?
The questions people send most often, answered. If yours is not here, ask it on the last line.
What types of companies do you work with?
Growth-stage B2B software companies, including PE-backed ones and companies a lender is watching, where pipeline has stalled or AI search has started taking organic traffic. If a board or an operating partner is asking why pipeline is flat, that's the conversation I'm built for.
Which industries do you know best?
B2B software first, and cybersecurity most of all. I spent years in-house at a global cybersecurity company and a DNS threat-intelligence company. Fintech and other complex B2B software follow the same pattern: technical buyers, long sales cycles, and a board that wants pipeline numbers it can trust.
Who will we work with day to day?
I lead every engagement, and the person who diagnoses the problem is the person accountable for fixing it. For specific jobs I bring in specialists I have worked with for years, so the work keeps moving and nothing depends on one person being available.
How quickly can we start?
Usually within one to two weeks. Most engagements start with a diagnostic sprint: a hands-on audit of your funnel, attribution, and AI-search presence that ends in a prioritized fix list. Execution timelines are set after that, based on what the diagnosis finds.
How does pricing work?
Three shapes: a diagnostic sprint, a fixed-scope execution project for the fixes that matter, or an ongoing embedded-operator retainer. I recommend the right one after the diagnosis, not before it.
How do you handle handoff and training?
You keep everything I build: documentation, walkthroughs, and the measurement setup, written so your team can run it after I step back. Ongoing support is there if you want it.
Where are you based?
Oregon, working remote-first with B2B software teams across the US. Valyou LLC is an Oregon company.
How do you handle AI and data privacy, especially for security-conscious companies?
Every AI system I use professionally runs with data collection and training turned off, opt-out across every provider, every time. Beyond that, I run a mixture of leading-edge Apple Silicon, Nvidia, and AMD hardware in-house, purpose-built for specific workloads, so the most sensitive analysis never has to leave infrastructure I own and control. For companies whose entire business is security, that's not a nice-to-have. It's why I don't look like just another agency when your board asks who they're actually hiring.
Start with an email.
Tell me what is stalling. I will tell you plainly whether I am the right person to fix it.
Prefer a form? Use the contact page. Local business? I still take a few of those too, email me.