Data security
Global cybersecurity platform rebuild
Off Webflow onto custom WordPress, built around qualified leads.
4.5xqualified leads
What was stalling
The company needed a secure, SEO-ready website in a compliance-first environment, to replace an existing Webflow build.
Where this came from
Global Fortune 2000 cybersecurity company. In-house role.
Its buyers stake their own security on the vendor, so the migration had to be as disciplined as the product. And demand generation was starting from near zero.
What I did
- I led a team of developers through the full rebuild off Webflow onto custom WordPress. From finalized design to launch took about four months.
- I was there through the 1am DNS cutover, and the build carries detail down to a hidden Easter egg for anyone who looks closely.
- Alongside the rebuild I built demand generation from near zero, including a 6sense-based ABM program that turned the new site into a qualified-lead engine.
StackWordPress (custom)Webflow migrationSEO architectureABM (6sense)Marketing automationTeam leadership
What moved
- 4.5x
- qualified leads
- 5x
- time on site
- +50%
- SEO traffic
What I’d look at in your company
The questions this work taught me to ask. Try them on your own company.
- Which of your pages produce qualified leads, and which only produce traffic?
- If you changed platforms tomorrow, what would break at cutover, and who would be watching when it did?
- Can your sales team see which accounts are researching you before anyone fills in a form?
- Would your site survive the scrutiny a security buyer gives your product?
Start with an email.
Tell me what is stalling. I will tell you plainly whether I am the right person to fix it.
Local business? I still take a few of those too. Email me.