Threat intelligence
Threat-intel analytics engine
Research content that governments and security teams read.
2xclicks on research articles
What was stalling
The company’s research content was written for government and security buyers, and there was no way to prove which articles actually mattered to them.
Where this came from
Threat-intelligence company. In-house role.
Blogs, events and other properties ran with no shared automation, reporting or visualization connecting content performance to the audience using the product.
What I did
- I built the system from three angles. Automation kept the data pipelines current, with no manual pulls.
- A suite of recurring reports gave the content team something it could act on directly, and visual dashboards made performance legible at a glance.
- The output told the content team which research articles were landing with government and security buyers, so it could produce more of what worked.
StackAutomated reportingData visualizationCustom analyticsMarketoSalesforceBizible (attribution)
What moved
- 2x
- clicks on research articles
- Reporting
- Automated, with no manual pulls.
- Dashboards
- Visual, with multiple views.
- Coverage
- Blogs and events, in one system.
What I’d look at in your company
The questions this work taught me to ask. Try them on your own company.
- Which of your articles move the buyers you sell to, and how would you know?
- How much of your reporting still waits on someone pulling data by hand?
- Could your content team see, at a glance, what to make more of?
Start with an email.
Tell me what is stalling. I will tell you plainly whether I am the right person to fix it.
Local business? I still take a few of those too. Email me.