Global Cybersecurity Platform Rebuild
A previous role leading digital transformation at a global, Fortune 2000 cybersecurity company, the kind of vendor Fortune 500 enterprises rely on directly. I led a team of developers through a full site rebuild off Webflow onto custom WordPress, still running in production today, and built demand generation from near-zero.
"I was the one watching the DNS propagate at 1am during the cutover, leading a team through a rebuild that took the company two and a half years to fully realize. In a compliance-first environment serving enterprises that stake their own security on you, the migration has to be as disciplined as the product itself."
The company needed a secure, SEO-ready website in a compliance-first environment, replacing an existing Webflow build. The broader digital transformation ran across roughly two and a half years; the site rebuild itself compressed design-finalized to launch into about four months, with 30+ custom integrations to land before go-live.
I led a team of developers through the complete rebuild off Webflow onto custom WordPress, present through the 1am DNS cutover, and shipped 100+ SEO-optimized pages with layered detail down to a hidden Easter egg for anyone who looked closely. Alongside the rebuild, I built the demand-generation engine from near-zero, including a 6sense-based ABM program that turned the new site into a qualified-lead engine.
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