Growth Engineering
Data-driven systems that turn traffic into revenue. Conversion optimization backed by engineering, not guesswork.
Growth is an engineering problem
Most growth efforts fail because they treat optimization as a marketing problem. Random A/B tests, gut-feel changes, and copying competitors do not compound. Real growth requires infrastructure.
I build the technical foundation for sustainable growth: experimentation platforms with statistical rigor, analytics pipelines that surface real insight, and conversion systems engineered for measurable impact.
It is the same discipline I have run inside B2B cybersecurity and SaaS companies: pipeline over clicks, instrumented end to end, so the whole organization gets better at converting traffic into revenue.
What you get
Experimentation Infrastructure
Run tests at scale with statistical rigor.
- Feature flag systems
- A/B/n testing platforms
- Statistical significance engines
- Experiment velocity optimization
Conversion Engineering
Technical optimization of every conversion point.
- Funnel analysis & optimization
- Checkout flow engineering
- Form optimization systems
- Pricing page experiments
Analytics & Attribution
Understand what actually drives growth.
- Event tracking architecture
- Multi-touch attribution
- Cohort analysis pipelines
- Real-time dashboards
A systematic approach to delivery
Growth Audit
I analyze your current funnel, identify bottlenecks, and quantify the opportunity. This is not a surface-level review. I dig into your data to find where the real leverage is.
Infrastructure Setup
I implement the technical foundation for experimentation: tracking, feature flags, and the tooling to run tests efficiently.
Experiment Sprints
Two-week cycles of hypothesis generation, test implementation, and analysis. Velocity builds while statistical rigor holds.
Scale & Systematize
I transfer knowledge to your team and build the processes for continuous experimentation. Growth becomes a capability, not a project.
Common next moves
FAQ
How is this different from hiring a growth agency?+
Most growth agencies focus on strategy and creative. I focus on the technical infrastructure that makes growth sustainable: systems that let you run more tests, faster, with better data.
What kind of lift can we expect?+
Results vary by starting point, and I do not promise a number up front. The durable value is the capability itself: infrastructure that lets you run more tests, faster, with data you can trust, so gains compound instead of plateauing.
Do we need a data team?+
Not necessarily. I can work with existing analytics setups or build the infrastructure from scratch, and I train your team to maintain and extend what gets built.
How do you prioritize what to test?+
A framework that combines potential impact, confidence level, and implementation effort. High-impact, low-effort tests come first to build momentum and validate the approach.
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